Latin American singer Jay Ratinoff is forging his own musical path. Splitting his time between California and Mexico City, he recently released his scorching bilingual single “Fire” about embracing the heat and sensuality of the moment. “”Fire” was a made up of story that came out of my subconscious mind. When I’m writing lyrics, I usually don’t think of someone specifically. I usually have a lyrical idea in my head, and I start from there,” says Ratinoff. Prior to the release of “Fire”, Ratinoff released the popular singles “Honey” and “DESNÚDAME” which garnered over 274K YouTube views and 285K YouTube views, respectively.